Digital platforms are often judged by traffic numbers alone. In fleet operations, however, website visits can represent something far more important than general browsing activity.
When drivers access support platforms, they are usually looking for specific information, services or assistance. The data from vLink Connected during 2025 highlights how digital support has become an essential part of the driver experience.
Drivers use support platforms when they need them most
During 2025, vLink Connected recorded 30,496 visits, 25,000 unique visitors and more than 32,000 page views.
These interactions were not generated by promotional campaigns or consumer browsing behaviour. In many cases, drivers were accessing information because they needed support, wanted to arrange vehicle services, required guidance or needed information relating to their vehicle.
Delivering information at the point of need
Modern fleet drivers expect information to be available immediately. Delays in finding contact details, service information or support resources can create frustration and increase pressure on customer service teams.
By providing direct access through dedicated digital platforms and QR codes, vLink Connected helps drivers reach the right information quickly and efficiently.
Engagement that reflects genuine usage
Traffic numbers only tell part of the story. During 2025, the platform recorded 8,708 button interactions across its network of driver sites.
These interactions show that drivers are actively using the platform to access services, documents and support resources rather than simply landing on a page and leaving. Unlike many websites where traffic can be driven by casual browsing, visits to vLink Connected are typically prompted by a specific need, whether that is arranging support, accessing vehicle information, finding contact details or locating driver guidance.
Supporting a diverse driver community
The drivers using vLink Connected represent a broad range of organisations and vehicle users. They include company car drivers, van drivers, public sector employees and individuals operating leased vehicles. Despite their different requirements, they share a common expectation: fast access to accurate information when they need it.
Supporting operational efficiency at scale
Behind every driver interaction is a fleet operation, leasing provider or customer service team working to deliver a consistent experience.
With approximately 200 dedicated sites supporting multiple leasing and fleet organisations, vLink Connected helps ensure drivers are directed to the correct information, contact channels and support resources for their specific programme.
Looking ahead
As fleets continue to digitise their operations, driver support platforms will play an increasingly important role in service delivery and customer experience.
The continued usage of vLink Connected demonstrates that digital driver support is no longer a future concept. It is already an established part of how drivers access assistance, information and services throughout the vehicle lifecycle.
The 2025 performance data shows that drivers continue to rely on accessible digital support throughout their vehicle journey. More than 30,000 visits, thousands of interactions and sustained engagement underline the value of providing information at the point of need.
