Brand recognition is key to customer retention

“It is recommended that you purchase a set of in-car mats to help preserve the condition of the carpets in areas of heavy wear.” This is the recommendation from the BVLRA, which “represents over 970 companies engaged in vehicle rental, leasing and fleet management”.

In addition to cleaning charges at the end of a lease term for dirty, stained and soiled vehicle carpets, floor mats play a vital role in protecting against tears, rips and burns. These can result in high repair costs at OEM rates. All easily avoidable with the fitment of tailored floor and boot mats from vGroup International.

Brand recognition is key to customer retention and floor mats offer a great opportunity to do so. We have great branding options that include direct embroidery and badges in addition to rubberised tags. All produced bespoke to order and available through our integrated Just-In-Time solutions.


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