Profile Auto Overview

Profile Auto is an established brand name in the provision of added value items to vehicle dealerships, from small independent outlets through to major national dealer groups.


Drawing from the extensive range of products offered by both the retail and leasing divisions of the Group, clients can be confident that they will receive the highest quality products at the most competitive prices.

Our products also enhance the vehicle hand over experience for drivers, resulting in improved customer satisfaction and higher levels of customer retention.

The Profile Auto brand is also rapidly becoming a recognised high street brand in its own right, with a wide range of products aimed specifically at the retail sector. The extensive array of products encompasses a complete motoring-related range, a leisure and lifestyle range, pet products and gift products. Utilising the Group’s global sourcing and supply capabilities, retail clients can be confident that they will receive the highest quality products at the most competitive prices.

We pride ourselves on the exceptional quality of all of our products. We are a preferred supplier to a number of leading retail outlets including Next, Halfords, Maplin, Tesco and Wal-Mart.